Do you want to reach more people with your advertising message? Want to make certain your advertising dollars work for you in a cost effective way?  Advertising on a WestCAT bus allows you to expose your message in various geographic areas, targeting a multitude of cultures and audiences.

Advertising with WestCAT can make the difference. Bus advertising provides a high impact visual reminder of your company and what your company can offer customers. In addition, the ability to change your advertisements economically allows you to advertise monthly promotions or new products throughout your campaign.

If you are interested in advertising on WestCAT buses you may contact our outdoor advertising contractor:

Lamar Advertising

Camille Thompson
Marketing Coordinator
Phone: 925-373-1900
Email: cthompson@lamar.com

Websites: 

www.lamar.com
www.bayareabusads.com

The buses with commercial messages generate income for WestCAT supplementing the revenues generated by fares and other services.

1. All advertising material is subject to approval by the Authority prior to installation on Authority vehicles. Rough sketches, with complete proposed copy, should be provided by the advertiser for this purpose.
   
   
2. Tobacco and Political advertising will not be allowed on WCCTA vehicles under any circumstances.
   
   
3. Authority vehicles will not display advertising copy that is false, misleading, deceptive, and/or offensive to the moral standards of the community, or contrary to good taste. Authority vehicles also will not display copy that might be contrary to the best interests of the transit system, or which might result in public criticism of the advertising industry, transit advertising, and/or the Authority.
   
   
4. The Advertising Contractor will be expected to comply with generally-accepted industry principles with respect to good taste, as well as all applicable laws, including but not limited to truth in advertising, copyrights, trademarks, and all other intellectual property rights.
   
   
5. The Authority shall retain the right to cause the immediate removal of advertising deemed by its Board or designee to be offensive to the moral standards of the community, or in other respects in violation of the terms of this advertising policy.
   
   
6. Any advertising contractor entering into an agreement to display interior or exterior advertising on Authority vehicles will be required to indemnify and hold harmless the Authority, its respective Directors, officers, agents and employees against any and all suits, claims or actions arising out of any injury to persons or property, including intellectual property rights, such as infringement of copyright or trademark, that may occur, or may be alleged to have occurred, arising from or related to the performance of the agreement.

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